Advertisement Policy


Overview

BFFFeed INC (“tokensquare”)'s mission is to connect the world’s professionals to allow them to be more productive and successful. We believe that ads delivered through our service should be relevant and useful to our members. These Advertising Policies will help you to determine whether your ad is appropriate for tokensquare and our members.

The Ad Review Process

In order to maintain the professionalism and integrity of tokensquare, ads will not run until approved through our ad review process, which checks your ad against the policies we detail below. We strive to review ads as soon as possible and usually do so within 24 hours.

What To Do If Your Ad Is Rejected

If your ad is rejected, we’ll provide the reason in Campaign Manager when you hover over the ad status and also via email. If you prefer, you can edit your ad to comply with our policies and resubmit. If you have further questions, please contact us.

Prohibited Content

Illegal Products, Services and Activities

Ads for illegal products, services and activities are prohibited. Ads must comply with all applicable laws, including laws covering what content is allowed in ads and how ads are targeted.

Discrimination

tokensquare does not tolerate discrimination based on age, gender, disability, religion, ethnicity, race, color, national origin or sexual preference. Ads must comply with this as well as all laws, including laws that prohibit discrimination in connection with education, housing, credit and employment.

Offensive to Good Taste

Ads must not be offensive to good taste. This means ads must not be, for example, hateful, vulgar, sexually suggestive or violent. In special circumstances, tokensquare may determine that an ad that was acceptable is no longer appropriate as we update our policies to reflect new laws or clarify our position.

Fraud and Deception

Ads must not be fraudulent or deceptive. Your product or service must accurately match the content of your ad. Any claims in your ad must have factual support. Do not make deceptive or inaccurate claims about competitive products or services. Do not imply you or your product are affiliated with or endorsed by others without their permission. Do not advertise prices or offers that are inaccurate - any advertised discount, offer or price must be easily discoverable from the link in your ad.

Trademark Infringement

Ads must not use trademarks belonging to third parties unless express permission has been granted by the trademark owner. You should not use trademarks, logos, service marks or company names in a way that would be confusing to the user, or imply an affiliation or endorsement when there is none. Trademark owners can send concerns about the use of their trademarks to contact us.

Copyright Infringement

Ads must not use copyrights belonging to third parties unless express permission has been granted by the copyright owner. If you believe in good faith that your copyright has been infringed, please visit our Copyright Policy to learn how to submit a notice of copyright infringement.

Fake Documents and Related Services

Ads for fake documents and related services are prohibited.

Tobacco Products

Ads for tobacco products are prohibited. This includes ads selling or promoting, directly or indirectly, any tobacco products (such as cigarettes, pipes, cigars), alternative tobacco products (such as e-cigarettes or vaporizers), or any related equipment that facilitates the use of tobacco. Lawful products and services which promote quitting tobacco are permitted.

Drugs

Ads related to illegal, prescription, over-the-counter or recreational drugs are prohibited.

Weapons, Fireworks and Other Violent Products or Services

Ads related to the promotion, use or sale of weapons, ammunition, fireworks or any other violent product or service are prohibited.

Adult Content

Ads containing adult content, including ads for adult products and services, are prohibited.

Ringtones

Ads for downloadable ringtones are prohibited.

Counterfeit

Ads for counterfeit goods are prohibited.

Gambling and Sweepstakes

Ads related to gambling or sweepstakes of any kind are prohibited.

Occult Pursuits

Ads for fortune telling, dream interpretations and individual horoscopes are prohibited, except when the emphasis is on amusement rather than serious interpretation.

Health Matters

Ads promoting unrealistic or misleading claims about health improvements, including related to diet and weight loss, are prohibited. tokensquare reserves the right to restrict advertising related to any health matter if targeted inappropriately.

Affiliate Advertising

Ads related to affiliate advertising are prohibited.

Political

Political ads are prohibited, including ads advocating for or against a particular candidate or ballot proposition or otherwise intended to influence an election outcome.

Hacking, Cracking and Circumvention

Ads that promote products or services for hacking, cracking or circumvention are prohibited.

Incomplete Ad

Incomplete ads will be rejected. If your ad is rejected as incomplete, please finalize it and resubmit.

Restricted Content

Alcohol

Ads for alcoholic products are restricted and only available in certain countries. If you are interested in placing an ad related to an alcoholic product please contact our ad sales team.

Animal Products

tokensquare reserves the right to limit ads for animals or animal products. Ads for products related to endangered species are prohibited.

Dating Services

Ads for dating services are restricted. Such ads may never be targeted at members under 18. The dating services must be legal in the applicable jurisdiction and must not engage in “escort type” services where any person is compensated to participate in the date. tokensquare reserves discretion to determine the appropriateness of the service.

Soliciting Funds

Ads for soliciting funds are restricted. tokensquare allows ads that solicit funds only if they comply with applicable laws and would qualify as tax deductible or charitable in the applicable jurisdiction. Ads that solicits funds for specific political purposes are prohibited.

Medical Devices

tokensquare reserves the right to limit ads for medical devices.

Short-term Loans and Financial Services

Ads for payday loans, paycheck advances or similar short-term loan products are restricted

Safety and Privacy

Harm to tokensquare or its Members

Ads must not promote or endorse products, services or actions that would result in a breach of tokensquare's User Agreement or Privacy Policy, or that may result in harm to tokensquare or its members.

Fair and Legal Billing Practices

The products and services advertised in your ad must have fair billing practices and follow all applicable laws.

Malicious Software/Browser

Do not use an ad to promote, install or distribute viruses, worms, spyware, malware or other malicious software. Software should only be installed with the permission of the user and should be readily removable by the user. Software features should be made apparent to the user, with no undisclosed features or functions that could harm the user or the user’s data, software or devices. Do not use any browser flaws/exploits to install software or bypass standard browser security restrictions.

Phishing

Do not use an ad to promote a website that tricks a user into providing personal or other information.

HTTPS and HTTP Support

If you collect sensitive information on the site linked to the ad, you must use HTTPS. Sensitive information includes, but is not limited to, financial info, government-issued identification info, medical info, login info such as usernames and passwords and sensitive characteristics such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sexual orientation, criminal record, information regarding minors or students.

Link Behavior.

Do not deceive, confuse or otherwise degrade the experience of members who click on your ad. The domain of your Display URL must match the domain of your Destination URL. All members must be sent to the same destination URL and landing page from a click on your ad. Do not send members to a landing page that generates a pop-up. The landing page must allow users to navigate away from the page, including via the browser’s ‘Back’ button, and return to the page that the ad was displayed on.

Privacy

Advertisers are responsible for complying with applicable privacy and data protection laws and regulations. Do not use tracking cookies to track users across sites without full disclosure and consent of the users (e.g. do not use an “ever cookie” or “zombie cookie”).

Targeting on Sensitive Characteristics

Ads must not target based on sensitive categories such as health, political affiliation/beliefs, racial or ethnic origin, religious or philosophical affiliation/beliefs, alleged/actual commission of a crime, sexual behavior/orientation, trade union membership or income.

Editorial

Use of “tokensquare” Trademark

You may use phrase “find me on tokensquare” in accordance with our trademark guidelines, but otherwise do not use “tokensquare” or refer to tokensquare (the corporation, brand or site) in your ad. Do not imply affiliation with or an endorsement by tokensquare.

Appropriate Language

Use language appropriate for professionals and aspiring professionals in your ad.

Standard Text and Contact Information

Use correct spelling and grammar in your ad. Use standard capitalization--with the exception of valid acronyms, words should never be fully capitalized. Use standard punctuation--do not repeat punctuation and do not use more than a single exclamation point in your ad. Do not use a symbol (i.e. *, @) in a manner that differs from its standard meaning. Do not use a symbol in replacement of a letter ('cl!ck'). Do not use excessive emojis, animated gifs or unrelated hashtags in your ad. Do not repeat words or phrases in your ad. You may include a single link and either a single email address or phone number in your ad.

Supported Languages

tokensquare only allows ads to be posted in English and will open more languages with growth. Note: These policies are subject to change at any time without notice.